Roles
Design Venture Fellow
Timeline
July to August 2025
Skills
Design Systems + User Research
Product Strategy + Scoping
End-to-End Venture Creation
Summary
At Times Network, I was brought in to analyze monetization data. That work uncovered a major blind spot: despite massive legacy reach, 99.5–99.9% of the company’s addressable 18-24 y/o audience was effectively untouched.
That insight reframed the problem from “content optimization” to relevance gap. I led the conception of SoWhatNow, a full-stack digital product designed to translate news into perspective-driven, creator-native formats built for social feeds (snackable, conversational, and fast) while unlocking monetization models beyond impressions.
What I did
Quantified Times Network’s Gen Z gap and diagnosed tone, visual, and format mismatches across existing content.
Designed SoWhatNow, an anchor-free show structure combining news + non-news verticals optimized for Reels, TikTok, and Shorts.
Produced a full pilot episode storyboarding, scripting, visual direction, host framing, pacing, and editing, to demonstrate feasibility and tone.
Built a 208-piece/week content architecture including shows, snackables, infographics, memes, and weekend recaps.
Developed the operational model: staffing, production workflow, creator integration, and lightweight studio setup.
Created the growth + KPI framework and a multi-stream revenue model across ads, sponsorships, affiliate commerce, events, and syndication.
Results
Modeled a 78× expansion in Gen Z reach, moving Times from 0.127% capture to a projected ~10%.
Delivered a ready-to-launch pilot + P&L + GTM blueprint that executives could implement immediately.
Surfaced a 78% / 22% male–female skew in Gen-Z reach, informing format and tone decisions in the SoWhatNow pilot
Roles
Design Venture Fellow
Timeline
July to August 2025
Skills
Design Systems + User Research
Product Strategy + Scoping
End-to-End Venture Creation
Summary
At Times Network, I was brought in to analyze monetization data. That work uncovered a major blind spot: despite massive legacy reach, 99.5–99.9% of the company’s addressable 18-24 y/o audience was effectively untouched.
That insight reframed the problem from “content optimization” to relevance gap. I led the conception of SoWhatNow, a full-stack digital product designed to translate news into perspective-driven, creator-native formats built for social feeds (snackable, conversational, and fast) while unlocking monetization models beyond impressions.
At Times Network, I was brought in to analyze monetization data. That work uncovered a major blind spot: despite massive legacy reach, 99.5–99.9% of the company’s addressable 18-24 y/o audience was effectively untouched.
That insight reframed the problem from “content optimization” to relevance gap. I led the conception of SoWhatNow, a full-stack digital product designed to translate news into perspective-driven, creator-native formats built for social feeds (snackable, conversational, and fast) while unlocking monetization models beyond impressions.
What I did
Quantified Times Network’s Gen Z gap and diagnosed tone, visual, and format mismatches across existing content.
Designed SoWhatNow, an anchor-free show structure combining news + non-news verticals optimized for Reels, TikTok, and Shorts.
Produced a full pilot episode storyboarding, scripting, visual direction, host framing, pacing, and editing, to demonstrate feasibility and tone.
Built a 208-piece/week content architecture including shows, snackables, infographics, memes, and weekend recaps.
Developed the operational model: staffing, production workflow, creator integration, and lightweight studio setup.
Created the growth + KPI framework and a multi-stream revenue model across ads, sponsorships, affiliate commerce, events, and syndication.
Results
Results
Modeled a 78× expansion in Gen Z reach, moving Times from 0.127% capture to a projected ~10%.
Delivered a ready-to-launch pilot + P&L + GTM blueprint that executives could implement immediately.
Surfaced a 78% / 22% male–female skew in Gen-Z reach, informing format and tone decisions in the SoWhatNow pilot