ALIGNMENT
ALIGNMENT
ALIGNMENT
Roles
Roles
Roles
Head of Product Strategy
Timeline
Timeline
Timeline
June to August 2025
Skills
Skills
Skills
Front-end engineering
Decision Systems
Founder activation
Summary
Summary
Summary
At StartX, I worked on Alignment, a strategic decision-making product built for early-stage teams operating under real ambiguity. My work spanned product diagnosis, system design, and go-to-market framing, focused on turning Alignment from a high-interest strategy resource into a tool people actively used to make decisions. I owned the work of identifying where and why users stalled, translating that insight into product and AI logic, and pressure-testing it live through real traffic and founder use.
At StartX, I worked on Alignment, a strategic decision-making product built for early-stage teams operating under real ambiguity. My work spanned product diagnosis, system design, and go-to-market framing, focused on turning Alignment from a high-interest strategy resource into a tool people actively used to make decisions. I owned the work of identifying where and why users stalled, translating that insight into product and AI logic, and pressure-testing it live through real traffic and founder use.
At StartX, I worked on Alignment, a strategic decision-making product built for early-stage teams operating under real ambiguity. My work spanned product diagnosis, system design, and go-to-market framing, focused on turning Alignment from a high-interest strategy resource into a tool people actively used to make decisions. I owned the work of identifying where and why users stalled, translating that insight into product and AI logic, and pressure-testing it live through real traffic and founder use.
What I did
What I did
What I did
Audited the product and activation funnel end-to-end
Analyzed behavior across SWOTanalysis.com to identify a critical gap between engagement and activation.
Redesigned the core product flow
Reframed the experience into a Read → Use → Decide system, introducing intent-based entry points, clearer decision moments, and continuity for returning users so progress accumulated instead of resetting.
Audited the product and activation funnel end-to-end
Analyzed behavior across SWOTanalysis.com to identify a critical gap between engagement and activation.
Redesigned the core product flow
Reframed the experience into a Read → Use → Decide system, introducing intent-based entry points, clearer decision moments, and continuity for returning users so progress accumulated instead of resetting.
Audited the product and activation funnel end-to-end
Analyzed behavior across SWOTanalysis.com to identify a critical gap between engagement and activation.
Redesigned the core product flow
Reframed the experience into a Read → Use → Decide system, introducing intent-based entry points, clearer decision moments, and continuity for returning users so progress accumulated instead of resetting.
Designed Orbit’s reasoning and interaction logic
Built the structure behind Orbit, Alignment’s AI assistant, defining prompts and flows that surface contradictions, challenge vague thinking, and push users toward explicit tradeoffs rather than generic outputs.
Built GTM and use-case infrastructure
Translated product strategy into concrete pitch packs, accelerator and professor use cases, and a distribution framework designed to scale Alignment through utility and embedded adoption, not top-down marketing
Designed Orbit’s reasoning and interaction logic
Built the structure behind Orbit, Alignment’s AI assistant, defining prompts and flows that surface contradictions, challenge vague thinking, and push users toward explicit tradeoffs rather than generic outputs.
Built GTM and use-case infrastructure
Translated product strategy into concrete pitch packs, accelerator and professor use cases, and a distribution framework designed to scale Alignment through utility and embedded adoption, not top-down marketing
Designed Orbit’s reasoning and interaction logic
Built the structure behind Orbit, Alignment’s AI assistant, defining prompts and flows that surface contradictions, challenge vague thinking, and push users toward explicit tradeoffs rather than generic outputs.
Built GTM and use-case infrastructure
Translated product strategy into concrete pitch packs, accelerator and professor use cases, and a distribution framework designed to scale Alignment through utility and embedded adoption, not top-down marketing
Results
Drove ~80% engagement through product-led experiments on live traffic
Turned a low-activation product into the platform’s most-visited asset
Shipped core decision and AI logic used across a $100M+ founder portfolio
Positioned Alignment as decision infrastructure teams return to, no longer just content, advice, or a one-off framework
Drove ~80% engagement through product-led experiments on live traffic
Turned a low-activation product into the platform’s most-visited asset
Shipped core decision and AI logic used across a $100M+ founder portfolio
Positioned Alignment as decision infrastructure teams return to, no longer just content, advice, or a one-off framework
Drove ~80% engagement through product-led experiments on live traffic
Turned a low-activation product into the platform’s most-visited asset
Shipped core decision and AI logic used across a $100M+ founder portfolio
Positioned Alignment as decision infrastructure teams return to, no longer just content, advice, or a one-off framework